JoJo – When Love Hurts  Official Video

JoJo – When Love Hurts Official Video

JoJo is back with a new more grown up look but one thing still hasn’t changed…her amazing voice. I have been a fan of JoJo since her very first album, “Not That Kinda Girl,” “Fairy Tales,” and “Never Say Goodbye” are still songs that I play. JoJo has an amazing voice but she stepped away for a little while but I am happy she is back. With her new video and single, “When Love Hurts,” JoJo is reminding us all that she still has that great voice that we have grown to love. With an older more sexy look she is giving us grown up JoJo in her new video. I loved the choice in clothing it was sexy but not over the top. The dancers added the cool edge to make the video interesting because for the most part its a warehouse (not a lot of moving parts or changes taking place) so the dancers held my attention.


The decision to make “When Love Hurts” her single was smart, she could have easily went with a ballad and that would have been great because her vocals are on point. I do think it was a smart move to give us something that we can dance to in the club or in our cars. Check out the video below and let me know your thoughts…like it, love it, don’t want no more of it…